Product design, Ai-native, Southeast asia

Kristen designs high-stakes digital experiences for millions of everyday users.

Kristen Khong is a senior product designer who's shipped consumer platforms across Malaysia, Singapore, Philippines, Indonesia, Hong Kong, Thailand, and Vietnam, designing for employers, airlines, and the brands people trust every day.

🌏7MARKETS SHIPPED
🚀xGMV GROWTH DRIVEN
✨7+FLAGSHIP BRANDS

FEATURED WORK

01–09
01
PETRONAS Shop
Led the end-to-end redesign and feature expansion
Coming soon
02
Setel
Co-owns and leads the design system for Setel's responsive web and mini-app components
Coming soon
03
Seek Asia
Architected the user experience for JobStreet’s employer marketing site
Coming soon
04
AirAsia
Revamp the app & mobile site of the world's best low-cost airline to a seamless booking experience for everyone
Coming soon
05
Boozeat
Revamped the e-commerce experience to optimise the F&B ordering and delivery journey
Coming soon
06
Nespray
Designed engaging app gameplay and digital campaign assets
Coming soon
07
Castrol
A customer loyalty and rewards app for vehicle maintenance
Coming soon
08
Nando's
Marketing and digital experience design for the F&B restaurant chain
Coming soon
09
Dear Nestlé
Designed a content-rich mobile site to scale Nestlé's recipe platform
Coming soon

ABOUT

Kristen designs for products and experiences that already have real users and real stakes. Employers discovering hiring solutions, travellers booking flights, shoppers picking what's in their cart. She's spent her career turning that pressure into systems: flexible, multi-market platforms that scale past the first launch.

PETRONASAIRASIANESTLÉNISSANHONG LEONG BANKSUN LIFECASTROLNANDO'SSEEK ASIAJOBSTREETSETEL